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Laminate flooring trend update 2013

Coesfeld, February 2013 – As a design trendsetter, the floor covering manufacturer, Parador, picks up on worldwide trends and converts these stylishly on the floor.

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With the new laminate flooring products for 2013, Parador touches on topics that set the tone in the international interior furnishing sector. One trend, for example, is the application of used materials. The Parador designers have been inspired by this and have created modern, urban floors made of shipping crates or construction timber. For lovers of the classic style, Parador has added laminate floors to its range that show historic flooring patterns like herringbone or checkerboard, yet thanks to click technology can be installed not only by professionals but also by DIY enthusiasts. The desire for authenticity, which critically marks our era, is met by Parador with new surface embossings, which run the same way as the visible grains and look even more genuine in the play of light and shadow. The fact that laminate flooring design is more than an imitation of wood is shown by four new creative decors in the patchwork style.

 

Harbour flair and a yearning for the big, wide world

With the laminate floor “Trendtime 1 Globetrotter urban nature”, Parador has composed an exciting floor out of shipping crates. You can see from the boards that they travelled through the harbours of this world in their first life. Typical signs of wear and tear, which were made on the long journeys or when loading and unloading the crates, bear witness to the first use of the boards. This effect is reinforced by fragments of colour, paintwork or even faded characters that the wood has picked up over the years.

 

Scaffold timbers in their second life

The laminate floor “Trendtime 6 Timber” from Parador allows boards from scaffolding to appear in a new light. As the name already implies, this involves imitations of scaffold planks, which have been bleached by the sun and developed a very special patina from the lime, dirt, cement and paint residue on the building site. They suit a casual, urban lifestyle that loves the perfectly imperfect.

 

Classic ambience: historic floor patterns with laminate flooring

Lovers of the classic home living style can now also turn to laminate floors to find solutions for discerning and timeless flooring patterns. Parador has a series of new laminate floors in its range, which pick up on historic installation patterns. The individual planks are so perfectly designed here that the transitions are almost invisible. This creates a harmonious flooring pattern, which is every bit as good as the classic model.

Major benefit: No specialist tradesman is required to install the floor. Using click technology, even lay people can equip their homes with traditional floors.

“Trendtime 8 Oak Versailles” shows off an elegant French herringbone – one of the most popular classics, familiar from castles, museums and grand halls. The generous planks in the 1285 x 330 mm format prove that newly interpreted classics can meet modern living demands. 

The checkerboard look of the decor “Oak Louvre” is also a classic that is familiar from historic buildings. All decors are available in modern colours. Pictured is the “limed” colour version.

The laminate floor “Classic 1040 Oak crosscut” combines the familiar crosscut engineered wood pattern with the benefits of a laminate floor: the floor is easily installed by clicking the planks onto each other. The transitions between the individual planks are designed almost perfectly, so that you can hardly tell that the floor is an imitation. It is therefore easy to produce the look of a genuine crosscut floor in one’s own home.

  

Even more authentic: tangible synchronous textures for laminate flooring

The desire for what is genuine, natural and familiar is a strong feeling in our time. Parador meets this need with a series of high quality, stylish laminate floors, which not only fascinate with their identical-to-nature impression, but also come very close to their role models in terms of feel.

For the laminate floors from the Trendtime range “Oak Tradition” as well as “Oak Century”, Parador uses press plates that are perfectly matched to the grain of the wood decor. They depict the wood features synchronously on the decor pattern, thus giving it a particularly authentic quality. “Oak Tradition” shows off a classic oak, which makes a fitting subfloor for almost any furnishing style. “Oak Century” is aimed at lovers of rustic floors. To produce this decor, the Parador developers scanned original engineered wood planks with very expressive grains and at the same time gave them surface textures with convincing relief effects. 

  

Thermo oak provides cosiness

The laminate decor “Thermo Oak” conveys a pleasant, cosy atmosphere with its warm colour. The dark look of this floor goes equally with modern interiors and classic furniture. The laminate planks are available in two different formats, which can also be installed in combination, thus giving a particularly exclusive appearance.

  

Old is beautiful: rustic charm with a history

A laminate floor with rustic charm: „Classic Oak Vintage sawn” reminds one of an old parquet floor that was installed a long time ago and has been used over decades. This floor follows a trend that appreciates old, used looking materials with historic charm. Creative flooring design. The company Parador is well known for extraordinary design.

Four new decors also bear testament to this, for which the Parador designers have put together different source materials in new ways. The decor “Rodeo” features a cowhide collage, “Castello” is a mixture of old Spanish tiles, “Patchwork” pieces together used, historic carpets in a new laminate floor, whilst “Scientific” is a surprising potpourri of patent drawings from different eras.

  

Creative flooring design

The company Parador is well known for extraordinary design. Four new decors also bear testament to this, for which the Parador designers have put together different source materials in new ways. The decor “Rodeo” features a cowhide collage, “Castello” is a mixture of old Spanish tiles, “Patchwork” pieces together used, historic carpets in a new laminate floor, whilst “Scientific” is a surprising potpourri of patent drawings from different eras.

 

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Contact

Parador GmbH & Co. KG

Millenkamp 7-8 

48653 Coesfeld

 

Birgit Kunth / Head of Marketing and Communikation

T +49. (0)2541.736-169

F +49. (0)2541.736-8169

birgit.kunth@parador.de

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