To coincide with the market launch of Eco Balance, Parador is starting to work with the German environmental organisation Plant-for-the-Planet. This global student network goes back to the initiative of a then 9-year old boy from Bavaria, who wanted to tackle the lack of action among adults with regard to the climate crisis by taking active steps to protect the planet.
Under the motto “Stop talking. Start planting.” he has made a name for himself worldwide with tree-planting events since 2007. To get other children interested, he brought academies to life where children train other children to become climate ambassadors. These academies take place all over the world. Plant-for-the-Planet has found prominent supporters and has been awarded numerous prizes. To date, 3.5 million trees have already been planted and over 10,000 children from 15 countries and four continents have attended the academies.
Parador supports the children's academies and together with the children is planting one tree for every pack of Eco Balance engineered wood or laminate flooring sold to mark the market launch.
Parador GmbH & Co. KG
Birgit Kunth / Head of Marketing and Communication