Parador presents new online service for flooring visualization

Coesfeld, October 2019 - The decision for the right floor covering depends on numerous factors. In addition to the technical properties of the product, the appearance of the floor plays a decisive role. However, many consumers find it difficult to judge whether the favorite floor covering looks perfect in their home. With a new online service at, Parador can help.

Does the color of the selected floor really match the domestic furniture? Are light or dark planks more suitable? These and many other questions occupy consumers when it comes to choosing a floor. Catalogues, sample boards and hand samples for at home offer an initial orientation, but sometimes this is not enough.

Parador's new online service at can help here: thanks to Augmented Reality, the new room designer makes photorealistic visualization of floors in one's own room possible. With just a few clicks, the desired floor can be experienced digitally in the home's four walls. All the user has to do is take a picture of one’s room with a smartphone or upload an existing photo. The desired floor is immediately and automatically displayed true to scale in the room. What's special about this is that existing furniture and current lighting conditions are realistically displayed. "The new room designer is easy to use, contemporary and addresses the individual needs of each user," stresses Birgit Kunth, Head of Marketing and Communication at Parador. Mobile use via a smartphone makes the service applicable anytime and anywhere and produces the best results. The installation of a special app is not necessary for this. "The new interior designer thus absolutely supports the customer journey of today's customers. At the same time, it goes without saying that the new room designer also works as a desktop version," emphasizes Birgit Kunth. 

Parador trade partners in particular benefit from the new room planner: "With the new room designer, we enable our trade partners to guide their customers even better and more comprehensively in the selection and decision-making process, because it enables them to experience the floor directly," explains Birgit Kunth. Evaluations show that companies that use the room designer's technology to support sales have been able to significantly increase their sales quotas. Since the room designer is freely accessible via the Parador website, there are no costs or technical expenses for the trade partners. "After our digital POS and the HOB online retailer service, the new interior designer is another digital tool that we provide our retail partners with for advising customers," says Birgit Kunth.

About Parador

Parador GmbH has developed into the leading brand of high-quality systems for floor and wall design since its foundation in 1977. The product range includes laminate flooring, parquet, panels and elastic floor coverings produced at the German headquarters in Coesfeld and at the Austrian site in Güssing. Highest demands on technology, materials and surface refinement guarantee the worldwide success.

For outstanding product design, Parador was awarded international prizes, including the red dot design award, the Interior Innovation Award and the German Design Award.

As a traditional woodworking company, Parador is committed to responsible management of natural resources and sets ecological standards for materials, production, packaging and logistics. Parador is a partner of the "Plant-for-the-Planet" Foundation, which is active worldwide for afforestation and climate protection.

Since July 2018, HIL Limited, a subsidiary of the CK Birla Group, is the new main owner of Parador. HIL Limited is the leading manufacturer of building materials and components in India.

Parador Presse contact: 

Parador GmbH
Jutta Wiebe
Millenkamp 7–8
48653 Coesfeld
Tel.: +49 (0)2541 736 132
Fax: +49 (0)2541 736 8132

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