Parador GmbH & Co. KG will no longer be found in the list of exhibitors of the Domotex catalogue in January 2016. Instead, the manufacturer of high quality floor coverings will invite people itself to Coesfeld for international trade days.
After many years of abstinence, Parador returned to the international industry gathering in Hanover in 2012 and 2014 and was able to successfully prove its position as an innovation leader both in terms of the product as well as communication and stand design. For this the company even received the iF Communication Design Award in gold in 2013. However, this was its last appearance in Hanover for the time being. In a new format, the brand supplier will inform its trade partners about the latest developments in terms of product and service at its own Trendcenter in Coesfeld in autumn 2015. “Future, design and innovation will be shared exclusively with our trade partners in future as part of international trade days.
In this respect we are focusing highly on dialogue and getting together successfully,” says Managing Director, Lubert Winnecken, in explanation of this step.
Since its foundation in 1977, Parador GmbH & Co. KG has developed into a leading manufacturer of high quality systems for floor and wall design. The product range includes laminate flooring, engineered wood flooring, panels, resilient and textile floor coverings, which are produced at the German headquarters in Coesfeld and the Austrian site in Güssing.
The highest demands on technology, materials and surface finish guarantee the company's success worldwide. Parador has been awarded international prizes for outstanding product design, including the red dot design award, Interior Innovation Award and German Design Award.
As a traditional wood processing company, Parador is committed to handling natural resources responsibly and sets ecological standards in terms of materials, production, packaging and logistics.
Since 2011 Parador has been a partner of the “Plant-for-the-Planet” foundation, which campaigns worldwide for reforestation and climate justice. Parador belongs to the Hüls group of companies, as do the brands hülsta and Rolf Benz.
Parador GmbH & Co. KG
Birgit Kunth / Head of Marketing und communication
T +49. (0)2541.736-169
F +49. (0)2541.736-8169