Coesfeld company is industry leader
Parador awarded for "highest innovative strength
Coesfeld, March 2020: As part of an online survey, the renowned German daily newspaper WELT has now awarded Parador as a company with the highest innovative strength in the "Interior Design" sector.
As part of an online survey, the WELT, in collaboration with the Cologne-based analysis institute ServiceValue, questioned around 280,000 managers about the innovative strength of German companies.
Strategies and concepts of corporate management that lead to a high level of company and market-related innovative strength were evaluated.
We are very proud that Parador is one of the most innovative companies in Germany with this award," says a delighted Lubert Winnecken, CEO at Parador. And continues: "Parador has always been able to adapt to changes and establish new business areas and ideas. This is how we continue to develop and adapt to the changing needs of the market, trade partners and end customers. At the same time, we focus on innovation in technology and design, so that we are always that decisive step ahead.
Within the framework of the survey, an empirical mean value was determined for each company. If this average value was lower (= better) than the industry average within the respective industry, the company is attributed a "high innovative strength". If the eigenvalue was also lower (= even better) than the mean value of this "above-average" group, the enterprise was attributed a "very high innovative strength". The company with the highest intrinsic value within its sector receives the award "highest innovative strength" and is considered the no. 1 company in the sector in comparison with all other companies in this sector that were examined and reported.
Parador GmbH has developed into the leading brand of high-quality systems for floor and wall design since its foundation in 1977. The product range includes laminate flooring, parquet, panels and elastic floor coverings produced at the German headquarters in Coesfeld and at the Austrian site in Güssing. Highest demands on technology, materials and surface refinement guarantee the worldwide success.
For outstanding product design, Parador was awarded international prizes, including the red dot design award, the Interior Innovation Award and the German Design Award.
As a traditional woodworking company, Parador is committed to responsible management of natural resources and sets ecological standards for materials, production, packaging and logistics. Parador is a partner of the "Plant-for-the-Planet" Foundation, which is active worldwide for afforestation and climate protection.
Since July 2018, HIL Limited, a subsidiary of the CK Birla Group, is the new main owner of Parador. HIL Limited is the leading manufacturer of building materials and components in India.
As a traditional woodworking company, Parador is committed to responsible management of natural resources and sets ecological standards for materials, production, packaging and logistics. Parador has been a partner of the "Plant-for-the-Planet" Foundation, which is active worldwide for afforestation and climate protection.
Parador Presse contact:
Tel.: +49 (0)2541 736 132
Fax: +49 (0)2541 736 8132