Parador was given the 2011 Corporate Design Prize in the B2C /Corporate Design category for the company relaunch.
The jury awards the Corporate Design Prize every year to a brilliant and outstanding corporate identity project for companies, institutions or products. Furthermore, the jury can pronounce awards for extraordinary launch or relaunch CDs and nominate CD work for the publication.
The winner of the CORPORATE DESIGN PRIZE (comparable with Grand Prix oder Platin) receives the trophy designed and signed by the Chinese artist, Ren Rong. The metal sculpture was specially created for this design award and produced in a limited edition.