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Philosophy – Our values

Parador combines art of living with performance demand. For us, the art of living is an appreciation of beauty and to create inspiration out of it at any moment in time. Performance is a permanent feature of our life. Day after day, we demand performance. Delivering daily performance requires solid ground beneath our feet.

Our values

We have developed a value compass that guides us through all our decisions. It determines how Parador acts and gives what we do a sense of reliability. This applies to our company and our products – from the inspiration and the design through to the materials used. Many people love and feel the inspiration behind products. That is why we invest a lot of energy to create new possibilities and realise convincing products. Inspiring developments from the world of architecture and interior design prompt our product develops and designers to repeatedly come up with new ideas. The collaboration with outstanding personalities from the international design scene also contributes to the design variety of Parador floors, which puts the focus on the person and his ideas. Yet Parador's claim as a creative leader would not be a reality without our uncompromising perfection in production. Parador products are distinguished by a functional layer composition and intelligent technology; attention to detail, inventiveness and a willingness to develop go hand in hand with their manufacture. The result is floors and panels made of high quality and recyclable materials for a pleasant indoor climate, which delight demanding customers.

 


 

Design & Inspiration

For us, design is an expression of personality: it places the focus on individualism and independent ideas. Imaginative graphic motifs and decors open up an unlimited scope for creativity with uncompromising production perfection. Our internal design team and the collaboration with outstanding personalities from the international design scene are a guarantee of this scope. The result is convincing and unusual products that underline Parador's claim as a creative leader.

Many people love and feel the inspiration behind products. That is why we expand energy and commitment to create new possibilities and realise convincing products. Developments from architecture and interior design that provide impetus, a feel for trends, stimuli from lifestyle, handcraft and art repeatedly inspire our product developers and designers to come up with new ideas. This is how creative design, installation patterns and finishes emerge, which allow our products to become trendsetters in flooring design.

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